CHR Radio Imaging
Maria Pendolino
maria@voicebymaria.com
Ready For A New CHR Radio Imaging Voice Over Talent for Top 40 Stations? You Need Maria Pendolino!
Maria Pendolino’s youthful and bright voice will connect with your Millennial and Gen Z listeners, making her a hit for all your CHR and Top 40 radio imaging voice over needs.
Top 40 Radio Imaging Voices are critical for your radio station’s branding. That’s why you want a voiceover talent that’s trustworthy and engaging, like Maria. With more than a decade of experience as a professional voiceover actor, Maria has the chops—and experience— to provide the perfect CHR imaging for your station.
Her signature voice—described as sassy and conversational, bubbly and engaging—is sure to create excitement and buzz around all of your radio station’s promotional needs.
What is Radio Imaging?
Radio Imaging is an indispensable piece of radio broadcasting and involves the various elements aired between songs or programs such as voiceovers, intros, drones, breakers, promos, jingles, sweepers, and stingers. (Yup, they’re all real names!) Individually, these generally are used to introduce DJs, shows, contests, and more. Here’s an example of what some of this lingo means:
- Drones: sound effects designed specifically to increase interest and anticipation
- Drop-ins: an audio clip cut from a movie or show
- Promos: audio that advertises a contest, radio program, or something similar
Together, all of these components make up the lifeblood of a radio station’s brand. You could even argue that that’s their most important role: to help create a radio station’s unique atmosphere and ensure cohesion among different shows, songs, and commercials.
This unified branding is often referred to as “sonic branding” in the realm of radio broadcasting.
Why does sonic branding especially matter for CHR? Well, Spotify’s 2021 Culture Next Report (survey of 9000 respondents between ages of 15-40) found that for Millennials, 63% believe audio is the “most immersive form of media.” According to the study, “audio allows brands to be a part of both physical and virtual realities.” And, in fact, 65% of Gen Z agree that “audio helps them experience a situation more deeply” – bridging that gap between physical and virtual.
And the largest swathe of listeners for Current Hits Radio is Gen Z and Millennials… so sonic branding has huge implications for CHR.
What is CHR Radio?
Current Hits Radio (CHR), also known as Top 40, is a radio format that focuses on playing current and recent popular songs.
The term “Top 40” originally referenced the practice of radio stations playing a rotation of the 40 most popular songs according to the Billboard Hot 100 chart in the United States. Over time, the phrase stuck. The feel of the Top 40 can vary, based on what’s most popular at the moment.
CHR remains a popular format with radio stations around the world, appealing to a broad audience demographic by playing a mix of current hits.
Why is CHR Radio Imaging Important?
Current Hits Radio (CHR), popularly known as Top 40 radio, plays the most popular, current music, appealing to a broad spectrum of listeners. You also might hear this referred to as “Contemporary Hits Radio.”
Radio imaging for CHR stations needs to mirror the energy, freshness, and vibrancy of the music they play. This is where the role of a voiceover talent becomes absolutely critical.
A voiceover artist for CHR radio imaging needs to capture and convey the dynamic spirit of the station, engaging listeners and leaving memorable soundbites in their mind.
With the right voiceover talent (like Maria Pendolino), a station is more relatable and appealing to its target audience, which in the case of CHR, is often a younger demographic including Millennials and Gen Z.
Why Hire a Professional Voiceover Actor?
A high-quality voiceover actor offers numerous benefits for your CHR radio station.
A professional voiceover actor brings quality, consistency, and professionalism to your radio imaging. They understand the nuances of vocal tone, pacing, and inflection, which can greatly enhance the listener’s experience.
Not only do they provide a professional sound, but their voice can also help to engage listeners, and promote your station. The right voiceover actor can appeal to your target demographic, creating a deeper connection with your audience.
Moreover, a skilled voiceover actor like Maria Pendolino can adapt to the specific tone and style of your radio station, ensuring that your sonic branding aligns with your station’s identity and audience expectations.
Discover the Benefits of a Female High-Quality Radio Imaging Voice Actor
Voiceover talent selection is a pivotal decision in radio imaging: the voice that fills the airwaves between songs or shows helps shape a station’s identity and connect with its audience.
Recently, the industry has seen a shift in listener preference towards female voices.
A study conducted by Neuroscience firm Neuro-Insight and marketing agency Mindshare discovered an intriguing trend: listeners of all ages and genders were 32% more likely to react positively to female voices compared to male voices. This preference was even stronger among listeners under the age of 35, who found female voices twice as approachable than male voices.
Heather Andrew, chief executive of Neuro-Insight told The Drum, “Although in the past male voices may have had more authority…it’s apparent that this is no longer the case for the younger generation.”
Given these findings, your audience will most likely respond better to a female voiceover talent, such as Maria Pendolino, for your CHR radio imaging needs.
Choose Maria Pendolino for All Your CHR Radio Imaging Needs!
With her experience, talent, and unique voice, Maria Pendolino is an excellent choice for CHR radio imaging. Her youthful and bright vocal talents perfectly complement the energy and appeal of CHR stations.
And, with her in-home professional recording studio, Maria can turn around your CHR radio imaging needs in no time at all! Her state-of-the-art equipment, includes:
- StudioBricks OnePlus Isolation Sound Recording Booth
- Neumann TLM-103 Cardioid Large Diaphragm Condenser Microphone
- Sennheiser MKH 416 Compact Shotgun Condenser Microphone
- Audient iD14 Console Mic Preamp
- Mogami Gold 4-Conductor Microphone Cables
- iMac 2019 Pro Workstation and Editing Suite
Whether you need to refresh your current imaging or you’re starting a new station, Maria Pendolino can provide the high-quality voiceover work that your CHR radio station deserves.
