Maria Pendolino | Female Commercial Voice Over | maria@voicebymaria.com
When’s the last time you saw a commercial that stuck with you?
In the 1980s and early 2000s, commercials were a big deal. They were almost as entertaining as the shows they ran between.
Hey, don’t scoff. We had little control over what we watched and were at the mercy of local broadcasts (or cable if you were fancy!)
From Folgers to McDonald’s to Pepsi and more, there were many earworms to choose from. If you close your eyes and think, one is sure to come to you right now.
If it doesn’t, let us help.
“Baby bottle pop, baby bottle pop…”
“Hungry hungry hippos, hungry hungry hippos…”
“I’m a big kid now…”
Sorry…
Commercials Are Here to Stay
Commercials look different now, no doubt. When streaming became mainstream, it brought some advertisers concern. They worried that commercials may go the way of the dodo. This obviously hasn’t happened.
Instead, commercials have adapted. In doing so, they’ve proven they are here to stay as a viable way to spread a message. They do look a bit different, though.
Audiences are getting smarter. They’re more discerning. Part of this is because we’ve seen it all before. We grew up completely inundated by TV commercials. Advertisers need to have a few tricks up their sleeves.
More accurately, whatever the opposite of tricks is what they need. Today’s audience doesn’t much like to be tricked at all.
Today’s audience craves authentic, relatable voices, and to pull this off in a commercial is no easy feat. You’re going to need the right voiceover artist to help you.
Who Does The Voiceovers in Commercials?
We didn’t want to have to be the ones to break this to you—but it isn’t actually the Kool Aid man.
A voice actor named Frank Simms is the Kool Aid man. He also voiced the mascot of Honeycomb Cereal. How can one person voice two people at the same time, you ask? That’s the power of a good voice actor. We can be whoever we want to be. And if you use us correctly, we can be a very powerful tool for your business.
If you’re making a commercial, you’ll need a voiceover actor. And it’s not that simple. You’ll need to have the right voiceover.
It pays to take some time to think about your product. What kind of voice do you want to have to represent it? Should it be youthful? Playful? Serious? If you’re selling life insurance, you probably don’t want to crack jokes. But you don’t want to scare people either.
Maria Pendolino: A Skilled Conversational Female Voiceover for Commercials
While TV commercials were once largely the domain of male voice actors. But the times they are changin’.
These days, female voice actors are just as much—if not more—in demand. And if you’re looking to hire a female voice actor, I happen to know a gal (it’s me. The gal is me).
As a child of the 80s, I grew up inundated by creative commercials. So you can imagine my excitement the first time that I ever booked a TV commercial. I’ve been in the voice acting game for more than a decade, so I have been fortunate to work on many commercials. Here’s some of my favorites:
Thomas
I was delighted to be a part of this Thomas commercial. It has over 24 million views on YouTube since January 2021 (and counting). See how funny this commercial is? That takes me right back to the funny commercials of yesteryear!
Glad
Okay, so maybe I didn’t get to utter the iconic phrase “don’t get mad, get Glad”. But, recording this commercial was still an extremely cool experience. Also, this commercial had a cat in it, which makes it extra worth the watch.
The Knot
I’ve been married for a few years now, so my wedding planning days are behind me. But I was still happy to provide my voice to this commercial for a tool that helps couples’ wedding plan. Because that stuff is stressful!
What is a voiceover recording session for a commercial like?
I can’t answer this question for everyone, but I can tell you a bit of what it’s like for me!
Like many voice actors, I work completely from home. Though it’s fun to travel to studios in New York or LA, a remote studio saves time and money. Plus, we’re all pretty used to doing things online these days in the 2020s.
It might surprise you, actually, that I work completely out of my home studio in Buffalo. I have a curated selection of gadgets in there that allow me to successfully do my job. This includes a fully functional sound isolation booth where I produce broadcast-quality recordings. There is virtually no difference between my home recordings and session recordings. They’re both ready to be broadcast.
Wondering how you can hire a female voiceover for a radio commercial? Maria Pendolino makes it easy. Whether you’re looking to hire a female voiceover for a tv commercial, a female voiceover for a Pandora ad, or a female voiceover for a Spotify ad, Maria Pendolino has you covered.
Get in touch with Maria today—she records everything from her home studio and can work on tight deadlines and with short notice. Maria is able to provide broadcast-quality recordings which means that they’re ready to use with no effort required on your end.
