Female Sports Voice Over

Female sports viewership and fandom continues to be on the rise—and it’s not just because Taylor Swift bumped up all the NFL ratings with her Travis Kelce romance. The numbers don’t lie. A 2021 Global Sports Survey found that in the US, UK, and Germany, nearly 50% of women watch sports on a monthly basis. And in November 2023, Deloitte predicted a 300% increase (from 3 years ago) in revenue from women’s sports for 2024. 

That projected revenue? $1.28 billion.  

Women watch sports. Women play sports. Women coach sports. There are women sideline reporters, like Erin Andrews or Melanie Collins, and play-by-play commentators like Erin Mowins (who made history as the first woman in 30 years calling Monday Night Football). Sports promos and packages are an industry that’s ripe for female sports voice over talent. Whether you’re crafting a sports promo for soccer or football, basketball or hockey, you can bet that there are women fans who will resonate and identify with a female sports voice over actor.

Today’s Gen Z and Millennial audiences want representation and value authenticity in the brands they consume – sports teams have a unique opportunity to take the lead on bringing in more female sports voice over actors for their promos and sports packages. And today’s audiences are familiar with a record number of female sports commentators and reporters such as Lisa Salters, Tracy Wolfson, Allie LaForce, Michele Tafoya, and Maria Taylor, in addition to those already named.

The right professional sports voice over actor can become a partner in crafting the brand identity of your sports team. Their ability to deliver tone, pacing, and pitch shapes how fans experience your college or professional team.  A professional sports voice over actor, like Maria Pendolino, will be able to quickly turnaround a polished product with their state-of-the-art equipment. You can trust the audio quality will be top-notch. Plus, a relatable, yet commanding, voice can become part of your team’s brand identity and story. Just think of James Earl Jones and how his voice lent trustworthiness and authority to Bell Atlantic’s brand.

Women are consumers of sports—although we’ve all heard jokes about wives who complain about “losing” their husband during football season, the truth is that more and more women are enjoying sports and embracing fandom. In 2023, Nielsen dubbed interest in women’s sports as “growing at a meteoric pace”  and noted that, “Prioritizing the access and promotion of women’s sports increases visibility and grows audiences and sponsorship opportunities.” 

In addition to women being a largely overlooked audience, studies have found that female voices are perceived as being more trustworthy and relatable, especially with Millennial and Gen Z audiences. This was true for both female and male listeners. Choosing a female sports voice over actor allows you to leverage this fact and capitalize on it. 

Sports voice over promos might be a small part of the larger brand experience, but they’re a critical aspect of creating an experience for your fans. With the right voice behind them, they can be a powerful tool to build brand trust with your viewers. Don’t miss the opportunity to engage women viewers in a deeper and more meaningful way.

Maria Pendolino has more than a decade of experience offering professional voice over services from her fully-equipped professional home studio. She can deliver sports spot voiceovers in the style of well-known commentators like Fox’s Erin Andrews, CBS’s Melanie Collins, NBC’s Maria Taylor, and of course, Beth Mowins. As a lifelong sports fan, sports promos hold a special place in her heart—she gets to combine her passion for acting and her love of sports.

Reach out to her today to see how she can help with all of your sports promo needs!