Hot AC Radio Imaging
Maria Pendolino
maria@voicebymaria.com
Looking for a Fresh and Bubbly Female Hot AC Radio Imaging Voice Over Talent? Maria Pendolino is the Right Choice!
Radio imaging is an important part of any radio station’s branding. You’ll find the best results for your Hot AC station if you trust your radio imaging to a professional Hot AC imaging voiceover talent like Maria Pendolino.
Maria can provide fresh, bubbly and energetic radio imaging for any hot AC radio station. With over a decade of experience as a professional voice over actor, Maria has done her fair share of dynamic radio production and would be thrilled to provide radio voiceovers that fit your Hot AC radio station.
Whether you are looking to engage new listeners, keep existing listeners coming back, or generate excitement for the promotions that you’re running on your radio station—or all of the above—Maria can provide the perfect Hot AC imaging for you.
What is Radio Imaging?
“Radio imaging” is an umbrella term that refers to the various music and voice recordings that are played in between songs on a radio station. While they do serve a practical purpose of informing listeners of the name of the station they’re tuned in to and providing stylistic breaks in between programs, they also act as a type of marketing in the same way that a station’s logo or catchphrase is. Every piece of radio imaging tells your listeners something about your radio station’s brand and affects how likely they are to tune in and relate to your programming.
Some of the most popular kinds of radio imaging include:
Jingles, which usually consists of a radio station’s catchphrase or slogan
Liners, a quick introduction to specific programming
Drop-ins, which is an audio clip that comes from a show or a movie
Stringers, a sound effect designed to “punctuate” and create an effect
Drones, sound effects that garner anticipation
Intermittent announcements, which can be locally focused and played between radio shows
Promos, which can advertise a contest or a specific radio show
Listener voices, where your show listeners introduce new shows
Music beds, where announcements are accompanied by low music underneath
Sweepers, which identify the radio station by its name
What is Hot AC Radio?
The term “hot adult contemporary”, or “hot AC”, first popped up in the 1990s. The term was first used to differentiate upbeat, energetic mainstream music from its softer counterparts. Hot AC is known for playing a wider variety than top 40 stations which cycle through the same collection of songs from the charts.
Hot AC technically refers to a wide range of music that appeals to anyone between the ages of 18 to 54, though it’s a designation that is usually synonymous with an older demographic. Hot AC is generally made up of pop and rock music, with occasional R & B hits. While once a genre that attracted ridicule and criticism for being “too cheesy”, hot AC actually ranks as the third most popular radio format after country and pop music.
Other elements synonymous with adult contemporary music include:
- Lush melodies and harmonies
- Acoustic instrumentation
- Romantic lyricism
- Slow songs and ballads
- Occasional synthesizer use
- “Throwback hits”, i.e., songs that were popular in past decades
- Switching to Christmas songs during the holiday months
The Importance of Radio Imaging in Hot AC Radio
While many hot AC radio stations pride themselves on playing steady music with few commercial breaks, there is still a need for radio branding. Not only does radio branding help identity your radio station and build up your image, but it also offers you an opportunity to run important promotional contests and add an extra dose of entertainment to your radio station.
Radio, after all, is an audio medium, so you need to make the most out of every second that you have on air. A professional female Hot AC imaging voiceover talent can make all the difference in your radio station’s overall brand identity, especially if it’s personalized to suit your radio station’s particular vibe.
Discover the Benefits of a High-Quality Voiceover
Long gone are the days of expensive studio time at professional high-rise buildings—these days, self-employed voice actors like Maria Pendolino have the ability to create high-quality imaging voiceovers from the comfort of their own state-of-the-art home studios.
When you work with Maria, not only can you expect a broadcast-quality finished product, but you can also benefit from a highly-flexible schedule with short turnaround times that you can only get from a self-employed person (and not a large studio). Maria has access to all of the latest state-of-the-art technology including a StudioBricks OnePlus booth and a variety of microphones, each one producing a distinct sound and feel.
Maria’s voice recordings can be heard both nationally and internationally. In addition to Hot AC radio imaging and other formats, she also provides voiceovers for commercials, corporate narration, medical narration, Voice of God announcements, and more.
To bring Maria on as your new female hot AC imaging voice talent, take a listen to her demos or request a live audition.
