News Talk Radio Imaging Service

Radio Imaging is a crucial part of radio broadcasting—and if you haven’t heard of the term, you’re in for a treat. It includes things like stingers, sweepers, voiceovers, drop-ins, promos, and breakers. These audio elements often introduce shows, contests, news talk hosts, local leaders, and everything else in between. If you grew up listening to the radio, you probably have memories of hearing the station call letters or the jingle associated with your favorite station. Those were all radio imaging. 

And believe it or not, radio imaging is still important today. More than ever, radio matters. In fact, according to a 2023 Nielsen report, “Year after year, radio continues to reach more American consumers than any other platform, linear or digital. Radio reaches 91% of the U.S. population in a given month, including 91% of Black consumers and 95% of Hispanics.” 

Whether it’s on traditional AM/FM radio or satellite radio, radio imaging can provide News Talk stations and shows with streamlined “sonic branding” that helps solidify the brand identity in listeners’ minds. The commuting Millennial or Gen Zer comes to identify the sweeper or jingle with your show or station. 

With so many people listening to radio, and podcast listening also on the rise, News Talk stations and shows have an important role to play for radio listeners. 

In fact, according to Nielsen’s 2023 report, News Talk Radio was the 2nd most listened-to format for adults (18+) with a reach of more than 42 million listeners per month—only slightly behind Country Radio. And that’s no surprise. 

Local news talk stations deliver conversations about interesting and relevant topics for listeners. Maybe even more so than music radio stations, listeners are invited to call in and share their opinions while interacting with their favorite hosts. Millennials and Gen Zers place high value on authenticity—and what’s more authentic than being able to talk about important topics with a news talk station host? 

Whether your news talk station covers current events, breaking news, or community events and activities, radio imaging adds sizzle to your show. We also shouldn’t forget the sports call-in shows for all the sports fans out there (the 2021 Global Sports Survey found that nearly 50% of all women in the US are sports fans—and we all know the number is higher for men). 

No matter the type of show, news talk radio imaging can add a cohesive sound to the station, across all the shows you broadcast, creating a single identity that sticks in the listener’s mind. 

When it comes to News Talk radio imaging, hiring a professional voice over artist can make all the difference.

A veteran in the field will understand how vocal tone, pacing, inflection, and speed can shape a listener’s experience of your News Talk radio station. A professional voice over actor—with their consistency, quality, and professionalism—can provide you with radio imaging that elevates your station’s sonic branding and enhances your station’s quality. 

A high-quality voice over actor can help create a deep connection with the audience and appeal to your target audience. And the audience, that is, listeners, are the lifeblood of call-ins for news talk radio shows. 

Not only will they have the know-how, but they’ll also have the ability to record professional audio for you that is clean and polished. 

A talented and professional voiceover actor such as Maria Pendolino can adapt their recordings to the specific tone and style you need for your News Talk radio station—all from her professional home studio, which allows her to record using state-of-the-art equipment.  

Did you know that recently, the industry has seen a shift in listener preference towards female voices?

The Neuroscience firm Neuro-Insight and marketing agency Mindshare uncovered an important fact in a study they co-ran: listeners of all ages and genders were 32% more likely to react positively to female voices compared to male voices. This preference was even stronger among listeners under the age of 35, who found female voices twice as approachable as male voices.

According to Heather Andrew, the chief executive of Neuro-Insight, “Although in the past male voices may have had more authority…it’s apparent that this is no longer the case for the younger generation.”

It’s likely then that your audience will connect more with a female voiceover actor, like Maria Pendolino, for your News Talk radio imaging needs.

The voiceover artist that you choose is critical. Not only will their voice become the one your audience associates with your station, but it’ll also be the voice that introduces your hosts, shares contests, and offers audio transitions (We’re looking at you, stringers, drones, and sweepers). 

As that voice, it’ll help you connect with your audience and shape the station’s identity. Millennials and Gen Zers can smell inauthenticity from a mile away. If a cohesive, authentic brand matters anywhere, it matters here. 

With her experience and authoritative and friendly voice, Maria Pendolino is the perfect choice for News Talk radio imaging. Her versatile vocal talents ensure your audience will feel connected when they hear the station call letters or host names. 

Whether you’re just getting started with a news talk radio station or you need a refresh on your current imaging, Maria Pendolino can deliver the high-quality voiceover skills your News Talk radio station needs and deserves. Reach out today to find out how she can help!