Radio Imaging Voice Over

Radio imaging refers to the produced pieces of sound you hear between songs on the radio, identifying and branding the station. If you grew up listening to your local radio stations, chances are that the voice bits that they played in between songs still live in your memory to this day. 

The importance and popularity of radio imaging has survived throughout the years, even with the growing popularity of satellite radio and streaming services. Not only do these alternative platforms still make use of radio imaging, but radio listening still remains popular, especially among commuters. If you are in need of female voiceover talent for a satellite radio station, look no further than radio imaging voice over talent, Maria Pendolino. 

Radio imaging includes voiceover, intros, promos and jingles, plus sweepers, breakers, bumpers and stingers. Yes, these are actually real terms, not appetizers on a fast food menu. Radio imaging can be used to introduce particular DJs or shows and identify the name and call letters of the station. A radio imaging voice can also promote contests and explain contest rules.

You might also hear the term “sonic branding” used for radio imaging. These sounds and voices help to establish the atmosphere of your station, getting listeners excited about what’s next. Radio imaging also helps a radio station sound more professional and creates cohesion among different shows, songs and commercials.

Should you choose a male or female voice over for radio imaging?

A recent study from Neuroscience firm Neuro-Insight and marketing agency Mindshare found that participants of all ages and genders were 32% more likely to react positively to female voices compared with male voices. Young respondents under the age of 35 were even more likely to find female voices compelling and approachable.

Even for a seemingly “male” genre like classic rock or alternative rock, choosing a female radio imaging voice can be a smart decision. When you choose a female voiceover for your imaging refresh, you are going the extra mile to provide your audience with a new and innovative brand identity.

CHR, or contemporary hits radio, is one of the most popular kinds of radio stations. Its popularity is no surprise considering that it plays popular top 40 music! CHR station radio imaging has to appeal to a wide range of listeners, and is often bubbly and engaging. Maria Pendolino has experience lending her youthful, bright vocal talents to CHR radio stations.

“Hot AC” or simply “AC”  is radio lingo for music that appeals to the 18 to 54 demographic. Seems pretty broad, right? What this basically means is that it’s music that hits the mark between youth-oriented music (that is usually played on CHR stations) and classic songs that are aimed for a more mature audience. Considering that this audience range is so broad, you’re going to want to make sure that you use the right voiceover talent for your radio imaging. Mario Pendolino has a pleasant voice that can successfully appeal to the masses. 

Yeehaw! While once only the domain of southern states and areas where country music was most popular, you’d be hard-pressed to find a town in the United States that doesn’t have at least one country station. And all of these country stations share one thing in common—they need the skilled talents of a capable professional voiceover artist like Maria Pendolino. 

It’s not just about music out there on the airwaves! In fact, talk radio remains just as popular as ever and keeps its spot as one of the most popular radio formats out there. It may seem excessive to hire voiceover spots for a station that is exclusively talking, but voiceover artists can help break up segments and provide a seamless listening experience for your audience. 

Now, on to the rock side! Although once a male-dominated genre, it has become more and more common to hear female voiceovers on a classic rock or alternative rock station. As a rock fan herself, Maria would be thrilled to lend her talents to radio imaging for these channels! 

For more about Maria’s experience in radio imaging, send her a message or give her a call!